Management By Objectives :: Business Management Studies

Management By ObjectivesMBO Principles* Cascading of organizational goals and objectives.* Specific objectives for each member.* Participative decision making.* Explicit time period.* Performance evaluation and feedback.Types of objectives* Routine objectives.* Innovation objectives.* overture objectives.The objective must beo Focused on a result, not an activity.o Consistent.o Specific.o Measurable.o Related to time.o Attainable.MBO dodge has three basic parts1. All individuals within an organization are assigned a special set of objectives that they try to reach during a customary operating period. These objectives are mutually set and agreed upon by individuals and their managers.2. Performance reviews are conducted periodically to determine how close individuals are to attaining their objectives.3. Rewards are given to individuals on the basis of how close they come to reaching their goals.MBO has six stages1. Define corporate objectives at broad level.2. Analyze mana gement tasks and devise formal job specifications, which allot responsibilities and decisions to individual managers.3. Set mathematical process standards.4. Agree and set specific objectives.5. Align individual targets with corporate objectives.6. Establish a management information system to admonisher achievements against objectives.The 8 key result areas where managers must pursue clear objectivesare Marketing. Innovation. Human organization. Financial resources. Physical resources. Productivity. Social responsibility. Profit requirement.MBO Key Advantages and DisadvantagesAdvantageso MBO programs continually emphasize what should be done in an organization to achieve organizational goals.o MBO process secures employee commitment to attaining organizational goals.Disadvantageso The development of objectives can be time consuming, leaving both managers and employees less time in which to do their actual work.o The elaborate written goals, careful communication of goals , and detailed performance evaluation required in an MBO program increase the volume of paperwork in an organization.Managing for Results The Eight Perceptions Resources and results exist outside, not inside, the business.

Representation of Colors in Margaret Atwoods The Handmaids Tale Essay

Representation of Colors in Marg atomic number 18t Atwoods The Handmaids Tale Imagine if you can, living in a world that tells you what you are to break dance, where to give way, as well as your position and value to society. In Margaret Atwoods novel, The Handmaids Tale, she shows us the Republic of Gilead does just that. Off bolshy, the main character, is a Handmaid, whose usefulness is her ovaries. Handmaids are ordered to live in a house with a Commander, his wife, and once a month attempt to become pregnant by the Commander. Throughout Atwoods novel, you will notice she uses divergent colors for her characters garb that correspond to their position and place in the Republic of Gilead. They become aware of peoples statuses by the color of their garments. The colors of dress that have been utilise are red, blue, green, white, black, and khaki. Going into detail, I will show the social rank that each color represents in the novel, and my interpretation of them. The Handmaids are the only ones wearing red dresses, and several references are made towards the comparison of blood. When Offred is in the room, which she refuses to call her own, she hears the bell to signal her time to go to the market. Getting up she puts on her red habilitate and her red gloves, all the while thinking, everything except the wings around my face is red the color of blood, which defines us. The dress she wears is also red, being ankle-length as well as long sleeve. The only item she wears that isnt red is the white wings around her face to keep her from seeing, as well as from being seen. Leaving the room, she walks knock off the hall, and heads for the stairs. She knows there is a mirror on the hall wall. If she turns her head so that the white wings framing her face direc... ... responsible for conceiving and giving birth for a Commander and his wife wear red. The Commanders wives wear blue which is the most prestigious color worn by a woman. Guardians, as well as Marthas , wear green, which is not an authoritive color, putting them in a lower class. White is the color to be worn only by the virgin daughters until they are given to a soldier to marry. Econowives are wearing dresses that are mixed colors because they have multiple functions and little value. The Republic of Gilead believes in showing levels of hierarchy, by the color of clothing worn. Works CitedAtwood, Margaret. The Handmaids Tale. New York Anchor Books, 1986. Snodgrass, Mary Ellen. Cliff Notes on Atwoods The Handmaids Tale. Lincoln Cliff Notes, Inc., 1994. Websters New World Dictionary, Third College Edition. New York Simon & Schuster, Inc., 1988.

Habitat Destruction and Biodiversity Loss Essay -- Loss of Biodiversit

If we pollute the air, water and soil that keep us alive and well, and destroy the biodiversity that allows natural systems to function, no sum of m unrivalledy will save us.-- David SuzukiImagine this bulldozers growl and grind through a local field, while the whine of chainsaws echoes from a nearby grove of trees. The trees brush to the ground, only to be cut up for firewood or sent to a sawmill, and the re main(prenominal)ing ground is cle bed of stumps and plowed. The tall grasses and brush in the field are demolished, leaving behind churned-up soil. Any birds or other small creatures that lived in the freshly cut trees have long since flown or run away(p) in terror as their homes fell. The moles, mice, and other animals that lived in the field were either killed or forced to abandon the area in search of a bran-new home. Soon to come on this land a subdivision consisting of huge, two- or three-story houses with pristine front lawns and the occasional small, decorative tree p laced by the main door.The scene painted above is becoming more and more common today people want more space, more houses, more roads, more with child(p) buildings, more cities all over the world. However, what the population does not consider is that construction destroys natural habitat, or the place or environment where a plant or animal naturally or normally lives and grows (Merriam-Websters Collegiate Dictionary). While humans may think nothing of this habitat destruction, it is actually the number one cause of extinction worldwide (Dudley 17) and influences many other species, including humans, that are not endangered or threatened. Habitat loss causes loss of biodiversity, which adversely affects the health and miserliness of human life. We as humans need to take more ... ...vernment. 08Nov. 2008.Biodiversity. Merriam-Websters Collegiate Dictionary. 11th ed. Springfield, MA Merriam-Webster, Inc., 2007.Dudley, William, ed. Biodiversity. San Diego, CA Greenhaven Press, Inc., 2003.Habitat. Merriam-Websters Collegiate Dictionary. 11th ed. Springfield, MA Merriam-Webster, Inc., 2007.Heimlich, Joe E., and Mitchell Smith. environmental Impact Statements. FactSheet. Ohio State University. 09 Nov. 2008.Novacek, Michael J., ed. The Biodiversity Crisis. New York The New Press, 2001.Primack, Richard B. Essentials of Conservation Biology. Sunderland, MA Sinauer Associates, Inc., 1993.David Suzuki Quotehttp//www.brainyquote.com/quotes/keywords/biodiversity.htmlxFwgQLK5MbhLMRjG.99

Tommys Day :: essays research papers

U.S., Kuwait ask whybombing went terribly wrongWASHINGTON-- A team of Kuwaitiand U.S. investigators sorted by means of evidence on Tuesday tryingto learn how and why a U.S. Navyjet dropped a 500-pound bomb nearobservers at a training range, cleaningsix of them. The F/A-18 Hornet was taking partin a twice-yearly training flight onMonday when the accidenthappened. The training flights have been aregularly schedule part of thePersian Gulf area militaryexperience for 10 years -- since a multinational force repelled an Iraqiinvasion of Kuwait and promise to keep the tiny oil-rich nation safe in theaftermath. But on Monday, something went wrong. A Navy pilot practicing "close airsupport" for ground military man suddenly dropped live ordnance near anobservation area, according to the U.S. Central check. The blast killed fivesome Ameri lavs and a New Zealander, 27-year-old actingMaj. John McNutt. The names of the five Americans killed have not beenreleased. Five other Americans and two Kuwaitis were injured. Two of the injured have already been released, and some of the injuredAmericans were evacuated to a U.S. airbase in Germany. Central Command appointed an investigation board to arrive later this weekin Kuwait, where U.S. and Kuwaiti officials were already trying to learnwhether the error that led to the accident came close to in the air -- the pilotsmistake -- or somewhere on the ground, either from faulty direction for airtraffic controllers or a tragic miscommunication that localise the observers inthe line of fire. "We will work hard to take care of the families involved, and to find out howsuch an accident could occur," U.S. Defense Secretary Donald H.Rumsfeld said in a statement. It shouldnt happenMeanwhile, New Zealand PrimeMinister Helen Clark pressed foranswers into the death of hercountrys soldier. "We dont, in the normal course ofevents, expect to have people comehome in body bags," she said. "Its a terrible tragedy and ... we arenow looking for an urgent, detailedexplanation as to how such atraining exercise can go so terriblywrong," said New Zealand DefenseMinister Mark Burton. "This was alive bomb basic eithery dropped on observers. It shouldnt happen and we allneed to know precisely what went wrong." Kuwaiti defense chief of staff Lt. Gen. Ali al-Muaman apologized for theincident, pledged a thorough investigation, and said that the accident wouldnot stop shape up joint military exercises in the region. U.S. President George W. Bush, speaking in Florida, also offeredcondolences and led a moment of silence before a speech promoting his task cut. Second Navy accident in a month

Cell Phone Use Should be Prohibited While Driving :: Argumentative Persuasive Argument Essays

Cell Phone Use Should be Prohibited man DrivingA small sedan is crawling through an evening of rush hour traffic on I-65. Aware of the huge SUV attempting to merge into the lane, the device driver slows in an effort to allow the vehicle to claim a space in the horde of eager business enterprise men and women fleeing from offices and pushing towards typical Friday wickedness destinations. The driver of the SUV is unaware of the tiny car beside her and smashes into the automobile and curses into her cell phone. A witness a few cars behind quickly dials 911 on his cell phone. unable(p) to pay attention to traffic and dial the phone at the same time, he crashes into the truck in front of him causing a pile up of several cars. Because of the distraction they provide to motorists, cell phones should be banned from use by drivers of moving vehicles.According to the Cellular Telecommunications & Internet Association (CTIA), nearly 168 million U.S. citizens used cell phones in August 2004 (Cell Phones and Driving). Without a doubt the number increases daily. Cell phones are becoming as American as baseball and apple pie. The insane amount of cell phones in the hands of distracted drivers can only mean one thing a higher chance for an slash and that is exactly what is happening. ?A 1997 article published in the New England Journal of Medicine stated?the use of cell phones in motor vehicles?quadrupled risk of collision? (Cell Phones?on Highways?). This is a large increase considering accidents are being cause by a wireless device being used for meaningless phone conversations patch sharing an interstate with other distracted drivers. Removing cell phones, an obvious distraction, is one way to reduce the number of traffic accidents. Simply not answering the long-lasting ring or allowing a passenger to dial and make the phone conversation could save many lives. Life in America has become so fast paced that the separation between work and home is not app arent?especially when major business deals are being made by business men and women who are making left turns and sitting at four-way stops. As stated in the Electronic Engineering Times, ?Harvard?s Center for Risk analytic thinking?shows?2,600 people a year are killed and 330,000 are injured in car crashes involving cell phones? (1). With these statistics it would be expect that police officers responding to car accidents would document the right(a) information and ask if a cell phone was involved in a car accident.

Film Noir and Billy Wilder’s Sunset Boulevard Essay -- Film, Movies, d

Film Noir, a term coined by the French to describe a style of film characterized by dark themes, storylines, and visuals, has been influencing cinematic industries since the 1940s. With roots in German expressionistic films and Italian postwar documentaries, film noir has made its way into American film as well, particularly identified in mob and crime pictures. However, such settings are not exclusive to American film noir. One notable example is Billy Wilders film sunset boulevard, which follows the foreboding tale of Joe Gillis, the desperate-for-success relay transmitter, who finds himself in the fatal grips of the disillusioned femme fatale Norma Desmond. Not only does the storylines heavy subject matter and typical character structure suggest the film noir style, but also Wilders techniques of photography and empty, worn-down settings make for a perfect backdrop for this dark approach at filmmaking.Often, films made in the style of film noir present audiences with a rugged, c ynical, and disillusioned protagonist. While Joe Gillis of Sunset Boulevard does not necessarily match up to this persona at the beginning of the film, the arc of his character eventually molds him into such traits through his hopeless situation and build encounter with Norma. At the start of his story, Joe is depicted by a desperation intense enough that he is willing to give up his own self-respect and respect by first lying to bill collectors and fleeing them in his unpaid car, then proceeding to beg for a Hollywood producer to buy his stock(prenominal) stories, and upon the failure of that attempt, stoops so low as to ask this same producer for money. It is this series of actions which eventually lead Joe up to the doorstep of this films femme fatalea frequ... ... undoubtedly makes for a more somber tone to any scene. It is undeniable that from the first scene in which the audience is presented with Joe Gilliss corpse to the last, where Norma walks boldly into the middle of newscasters, lost in her deranged world of eternal stardom, Sunset Boulevard was filmed with the technique of film noir.Overall, it is conclusive that Wilders picture Sunset Boulevard can accurately be recognized as a piece done in film noir style. With the customary cynical and brute protagonist that is discovered in the character of Joe Gillis, and the infamous presence of an unsuspecting femme fatale in the character of Norma Jean, it is evident that such archetypes belong in that style of film. Furthermore, the storyline which is fraught(p) with dismal themes and gloomy, sinister visual effects make for the ideal film noir-styled motion picture.

Fashion from Luxury? the Impact of the Masstige

From Fashion to Luxury? The impact of the visual modalitytige Integrated Communication assignement Msc of LFM 2011-2012 Justine Leupe Agenda 1. INTRODUCTION OF THE matter Definition of Masstige phenomenon Reasons of the Masstige apparition Examples 2. ADVANTAGES Mass market marques advantages Luxury brands & designers advantages Consumers advantages 3. RISKS Loss of Brand identity Luxury Democratization risks Introduction of the topic MASSTIGE definition ? n. A club of harvest-times that are affordable for the general consumer but positioned as luxury goods. Masstige is a marketing term meaning downward brand extension. The word is a blend of the words mass and prestige and has been described as prestige for the masses. ? Masstige products are defined as premium but attainable, and thither are two key fruit tenets ? ? They are considered luxury or premium products. They have price points that fill the gap between mid-market and super premium. ? Masstige VS Co-brandi ng ? Co-branding is a partnership between two brands, epoch masstige only works between a luxury brand and a consumer brand. Sources http//en. wikipedia. rg/wiki/Masstige Reasons of the Masstige apparition ? It follows the trend of Luxury democratization. ? The European textile market is one of the premier(prenominal) victims of globalization resulting in textiles and cheap labor from China. ? Hypercompetitive market Europe (135 billion euros), USA (100 billion euros), China and Japan (35 billion euros). ? It is in this uncertain milieu that brands have realized the need to adapt and be creative to stay competitive. ? From the perspective of consumer brands that distribute the final products, masstige is to boost sales during quiet periods. For the luxury brand, the acquaintance operations are great opportunities to reach a wider target by keeping its range of a function and credibility. Masstige Key factors of success ? Collaboration between luxury brands or fashion designer ? Adoption of specific codes of consumer brands communication and adapting them according to the market ? Luxury brands generally use one worldwide speech. ? Ephemeral nature of traffic operations which rely on the announcement effect ? Appeal of luxury brand muses ? Use of the Karl Lagerfeld muse, Baptiste Giabiconi, to promote the collection for Hogan Target younger and more egg-producing(prenominal) consumers than Luxury goods Masstige examples ? 1993 Kookai with Karl Lagerfield & Sonia Rykiel ? The Kookaisme advertising campaign Masstige examples ? 2005 Motorola by Dolce & Gabbana ? Design of the RAZR V3i. Limited edition Masstige examples ? 2006 Rossignol by Jean-Charles de Castelbajac ? Design of a Ski clothes collection for hands & Women Masstige examples ? 2008 Evian by Jean-Paul Gaultier ? Design of a limited edition bottle Masstige examples ? 2010 Lanvin for H&M ? 2011 Versace for H&MImpact of Masstige Its advantages & Risks Consumer brand advantages Exam ple of Karl Lagerfeld for H&M (2004) ? Boost sales during quiet period ? Operation launched in November, just after the back to school period and before the Holiday season ? gross revenue increase of 24% in November 2004 comparing to November 2003 ? Biggest monthly increase since October 2002 ? Karl Lagerfeld operation represents between 6 to 8 points of the 24%. ? Capitalize on the prestigious image of the luxury brand associated Sources http//lesevolutions. blogspot. om/2008/04/masstige. html Luxury brand or designer advantages Example of Karl Lagerfield for H&M (2004) ? Reach a wider target by preserving its brand image and credibility in the luxury industry ? Beneficiate of the well-targeted and wide distribution network of H&M ? Allow luxury brands and designers to break into the loving luxury segment through a one shot operation ? Increase brand awareness thanks to a high media exposure utterly term strategy Consumer advantages Example of Karl Lagerfield for H&M (2004) ? Ac cess to products signed by uxury brands and famous designers at affordable prices ? Consumers can access to products which are non counterfeits, but inspired by the High luxury with a high aesthetic value ? Prices based on the current prices of H&M products lower limit price of 20 for a product designed by Karl Lagerfeld ? With such a price positioning, H&M creates a first blurring of boundaries between mass market and luxury in the forelands of consumers. ? Allows segments of middle-income people to get in touch with the complex world of symbols associated with the designer. Masstige Risks ? Loss of brand identity ? Loss of brand fanciful faculty ? Loss of products psychic value ? Devaluation of the brand ? Dilution of the brand to compete ? Impairment of brand image ? The disappointment of a client on an entry-level product may rub off quickly on the overall brand. Masstige Risks ? Confusion risk between the consumer brands and the luxury brands associated ? Loss of the luxury dimension in the mind of consumers ? Loss of the luxury brand core customers who feels betrayed by their favorite brand ?They Looks for exclusivity, originality and quality ? Excessive demand of masstige could put a luxury brand at risk. ? A too wide diffusion can lead to a trivialization of the brand ? Consumers will not accept to pay a higher price. ? The congruity of the brand may be affected. CONCLUSION ? The enthusiasm of the public for this type of operation is a testament to the success of masstige. ? The study of luxury consumer behaviors nowadays , shows there is the passage of a daily consumption by an elite consumer to a punctual consumption by a very large number. The punctual trade is young and composed of managers and students who they are called excursionists. The masstige is a way to introduce them to the luxury and make them adopt certain habits in order to have them as customers tomorrow. ? If Masstige represents legion(predicate) opportunities for both, it al so represents some risks especially for the luxury brand associated. ? Masstige can put luxury brands at risks but it could also represent, the third way mixing threepenny and Prestige. Thanks for your attention

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American Colonies in Early 1600 and 1700.

Americas colonial history can be described in terms of the economic, political and social events of the too soon sixteenth and seventeenth centuries. The two centuries came with two sets of societies altogether. No historian will contest the fact that the start of the 1600 and its constructive years marks the starting point of the American colonies history of existence. The American native society had a tight hold of their territories albeit without any form of a structured government but had a well organized defense outfit to checkintruders (Adams, 1921).The invasion by the English and other European giants and incidental formation of the thirteen colonies was characterized by tribal and cross culture fights pitting mainly the native tribes against the colonizing English between 1600-1650. This points to an period of cultural disorientation and social instability. Disease, poor weather and tribal warfare made it impossible for meaningful political, social and economic endeavors to materialize. Small-scale farming was the main economic activity in this era. The introductionof tea and tobacco in early 1600 gave the American colonies the opportunity of agriculture for trade and subsistence. The 1700 came with a distinct social, economic and political arrangement (Adams, 1921). The thirteen colonies each had an elaborate governance structure. The American colony of Pennsylvania had its first constitution in1701, no doubt then that the society already had a sense of note for human rights and freedoms as they would call it the Charter of Privileges. This new set of laws guided governance and peoples conduct within and without the society (Schlesinger & Arthur, 1993).AMERICAN COLONIES IN ahead of time 1600-1700Agriculture took a new angle during this era. Large scale farming replaced the old fashioned small scale and subsistence farming of the early 1600. Big plantations were put up by wealthy landowners of the southern colonies who also engaged in hunting. T his agrarian culture effectively put to an end the perennial hunger of the previous decade. at that place is a marked difference in the educational setup of the two eras. The early sixteenth century saw nothing much of formal education.Public schools were launch and grammar schools became common place between 1700 and 1750. College education gained value and in effect Yale College was founded in 1701. Later, a pioneer journal was published and the freedom of the press and liberties was enacted (Schlesinger, 1993). The era of 1600-1650 had witnessed a culture of ignorance and disenfranchisement coupled with religious and cultural intolerance. Impunity went unpunished resulting in many killings and murders with anti-establishment figures being banished or executed.The society of the 1700-1750 era led a different lifestyle compared to that of 1600-1650. These people were a lot more economically stable (Gipson, 1936-1970). A pointer to this is their love for fashion and big life contr ary to their early sixteenth century counterparts where starvation and hard labor punctuated their lives. The former had enough to spend and spare and even dress well owing to a rubicund economy while the latter barely managed to scrape through life. The Great Awakening movement by Jonathan Edwards in the 1730s and 1740sdemonstrates a great difference in religious faiths of the two eras as he calls his group new lights and the previous religions old lights. With this evangelistic movement, the religious and social orientation changes and differs greatly from that of the 1600 1650 era.REFERENCESAdams, Truslow. J 1921. The origin of New England. Atlantic Monthly Press. New York.Gipson, L 1936-1970 The British Empire Before the American Revolution (15 volumes) Pulitzer Prize.Schlesinger, Jr. , Arthur M. 1993 The Almanac of American History. Nobles Books, Greenwich, CT.

Odysseus as a Leader Essay

In the epic poem The Odyssey Homer, Odysseus has the ability to be a very good drawing card, scarcely doesnt unceasingly expire up to it. Odysseus is a good leader because he thinks a lot of things through. Therefore, he knows what to do ahead of time. Another reason Odysseus is a good leader is that he knows when to trust his clustering. Odysseus can be a bad leader because he doesnt always tell his crew everything. Also, he doesnt always attain common sense. Odysseus is a bad leader because of his bad decisions.Odysseus is good at analyzing things to crystalise them perfect so that nothing goes wrong. In the Odyssey, he and his crew go into a cave to rest. While there, they welcome trapped in by the cyclopse, Polyphemus, who is Poseidons son. At one point, Odysseus has a chance to wound him with his sword, but realizes that if he does they could be trapped forever. He then comes up with a well thought out plan. (Book 9, Lines 343-344) Odysseus thinks to himself, And now I p ondered how to hurt him worst, if but genus Athene granted what I prayed for. The plan is to get Polyphemus drunk off of wine, put red hot fire in his eye to blind him and leave the future(a) morning while hiding under the bellies of his sheep. The plan is successfully executed the way Odysseus thought it out. When Odysseus executes a great plan and him and his crew stuck to it, it give work. Thats one thing that makes him a good leader. In conclusion, Odysseus helped him and his crew by his great analyzing techniques.Another thing that makes Odysseus a good leader is how he knew when and how to trust his crew. For example, he wants to hear the Sirens because no one has ever lived through it. Odysseus tells his crew to plug their ears with beeswax and tie him down to the mast of the boat, and to not let him go no matter what he does or says. (Book 12, Lines 214-216) They tied me up, then, plumb amidships, back to the mast, lashed to the mast, and took themselves again rowing. His crew and him were successful and made it through without losing anyone. It is important for Odysseus to believe that his crew wouldnt untie him from the mast of the boat through the Sirens. Odysseus tries to get out, but the crew only ties him tighter. As a result, it shows that with enough of Odysseus trust in his crew they can poke of even the hardest task.Meanwhile, Odysseus is very clueless at times and doesnt tell his crew all that he knows. After Odysseus and his crew sail away from the Cyclopes, they get to Aeolus. Aeolus gives Odysseus a bag of winds that will guide him and his crew home. After ten days, they are very ratiocination to Ithica. While the crew is talking about the bag, Odysseus shouldve been close by and made sure they didnt open the bag, but instead he fell asleep. (Book 10, Lines 47-50) Nigh home we are with empty hands. And who has gifts from Aeolus? He has, I say we ought to crack that bag, theres gold, silver, and plenty in that bag The crew thinks that the bag has fortune in it, so they open it. The winds escape and make a storm that blows them back to Aeolia. Consequently, Aeolus doesnt help them at all. In result of Odysseus not telling his crew about the bag, they faced some other setback.Odysseus hook was another downfall he had. After Odysseus and his crew got past Polyphemus, he makes a bad decision. He yells out his own name and address. (Book 9, Lines 548-552) Kyklops, if ever somebody man inquire how you were put to shame and blinded tell him Odysseus, raider of cities, took your eye Laertes son, whose homes in Ithica. Once Polyphemus hears him he prays to his father, Poseidon, to get penalize on Odysseus. Odysseus only wanted to be known for taking down and animal so much bigger than him, but instead he ends up paying for it. By Odysseus not holding his tongue back, he caused more setbacks in their journey back home.In the Odyssey, Odysseus wasnt the best at reservation good decisions because of his bad luck and gull ible personality. In book 12, Odysseus had to lead his crew through Scylla and Charybdis. Along the way, Scylla swoops down and eats six of the sailors. In another scene, Odysseus comes to Thrinacia, the island of the sun. He wants to avoid it, but Eurylokhos persuades Odysseus to let him and the rest of the crew to stay there to relax for a while. (Book 12, Lines 364-368) Eurylokhos says, No pull out to sea, you say, with night upon us- merely as before, but wandering now, and lost. (Book 12, Lines 380-381) Odysseus says back, Eurylokos, they are with you to a man. I am alone, outmatched. They end up having to stay there for a month due to a storm. Because Odysseus is easily persuaded by what Eurylokos, they end up having bad luck with a storm and are forced to stay there for a month.Homers message in The Odyssey is that there are many types of leaders good ones show success, and bad ones show failure. Odysseus is a good and bad leader and he commits both success and failure. A go od leader is honest, driven to success and a role model for others. A bad leader can have good qualities, but is not quite strong enough to stand up for what the leader believes. A leader in the real world could be a coach, a teacher, a chair, etc. A good coach has a good team, a good teacher has hard working students, and a good president has a smooth-moving country. A bad teacher has disrespectful students, a bad coach has a lazy team, and a bad president has a country that doesnt run well. The leader should be one to follow, just like the game, follow the leader. Most likely good leaders will succeed and bad leaders will fail.